Client

Dakota

Agency

Dez

Year

2015

Team

Creative Director: Thiago Bizarro
Art Director: João Silveira
Interaction Designer and UX: João Silveira
Copywriter: Rafael Rizzo
Photographer: Raul Krebs
Scene Director: Guilherme Carraveta
Cinematography: Lucas Cunha
Producer: Supernatural Films
Illustrator: Marcelo Pferscher
Music: Loop Reclame

Deliverables

TV/YouTube Film
OOH
Retail Marketing
Social Content

The beauty that matters is the beauty of your soul.

  • Dakota’s spring-summer campaign brings all the irreverence and exuberance of the brand and consolidates the concept: To be beautiful is to be happy. A special online action allowed fans to create a version of the television commercial from their social media content.