Client

Piccadilly

Agency

Global

Year

2014

Team

Creative Director: Rafael Bohrer
Art Director/Web Designer: João Silveira
Copywriter: Alessandro Carlucci
Photographer: Fabian Gloeden
Illustrator: André Mello

Deliverables

  • Strategy
  • Print Campaign
  • Webdesign

The perfect mix between the beauty of fashion and the comfort well-being.

  • After the launch of the new concept of the brand, this was the first campaign visually enhancing its meaning.
  • We have made ads in print media and hotsites for special collections exploring the technologies and trends present in each product.
    All the hotsites had the same logic of scrolling and presentation of the collections creating a unique usability line and optimizing production budget.
Fashion Comfort Print Campaign
Fashion Comfort Print Campaign

• Mother’s Day Hotsite – As beautiful as mother’s love, only daughter’s love. •

• Valentines Day Hotsite – You love your shoes, but do they love you? •

• Trending Hits Hotsite •

• Technology Hotsite – Comfortable feet are the basis of your beauty. •