Client
Piccadilly
Agency
GlobalComm/Publicis
Year
2011
Team
  • Creative Director: Luis Giudice
  • Art Director: João Silveira
  • Copywriter: Daniel Gandolfi
  • Photographer/Scene Director: Bob Wolfenson
  • Producer: Sentimental Films
Deliverables
  • Advertisement
  • Photography
  • Strategy

What woman
did you wake up
today?

When choosing a shoe to wear in the morning, a woman chooses what personality she wants to have that day. One day she can be fashion, on another day be irreverent, relaxed, whatever it may be.
Piccadilly helps you to be who you want.