Client

Piccadilly

Agency

Global

Year

2014

Team

Creative Director: Rafael Bohrer
Art Director: João Silveira
Copywriter: Alessandro Carlucci
Photographer: Marcelo Nunes
Scene Director: Gustavo Tissot
Producer: Bandits Films

Deliverables

  • TV and YouTube Film
  • Print Campaign

Do women look
more beautiful when
they are
comfortable?

  • We conducted a social experiment to prove that wearing comfortable shoes women are more willing and beautiful.