Client

Tok

Agency

Dez

Year

2016

Team

Creative Director: Thiago Bizarro
Art Director and Designer: João Silveira

Deliverables

Branding
Design
Visual Merchandising

Fashion rediscovers the meaning of the word “feminine”.

  • The traditional Porto Alegre fashion brand has always worked with the essence of the feminine in their identity. With the evolution of meanings, she needed to rejuvenate herself and become closer to her consumers.

As the brand has very different publics in its different stores, we have created 3 institutional prints: classic, modern and cosmopolitan.