Client

Piccadilly

Agency

Global

Year

2014

Team

Creative Director: Rafael Bohrer
Art Director/Web Designer: João Silveira
Copywriter: Alessandro Carlucci
Photographer: Mariana Molinos
3D concepts: Miagui

Deliverables

  • Strategy
  • Print Campaign
  • Webdesign

Being comfortable is the greatest of trends.

  • It was out of fashion to suffer to keep up with the trends. The streets dictate the trends and the best of it all is being comfortable all the time. The campaign’s graphic pieces blend street style with technology through 3-page sequential ads.