Client

Dakota

Agency

Dez

Year

2017

Team

Creative Director: Thiago Bizarro
Art Director: João Silveira
Copywriter: Keigiro Ueno
Photographer: Fabio Bartelt
Scene Director: Gustavo Tissot
Cinematography: Marcelo Nunes
Producer: Bandits
Illustrator: Marcelo Pferscher
Music: Technologica

Deliverables

  • TV/YouTube Film
    OOH
    Retail Marketing
    Social Content

“The beauty of being a eternal apprentice.
I know that life should be a lot better and it will be.”

  • Dakota is a brand that represents happiness as the broadest form of beauty. In this campaign, the brand called the greatest Brazilian celebrity to sing an exclusive version of a popular song of the country and summon for everyone to “Live and not be ashamed to be happy.”

To graph the concept, we painted three screens and created a typography with great energy and personality: two great forces of the brand.